Welcome to our Canadian independent authors’ community!
Direct From The Author (DFTA) is a Canadian author community that connects book buyers directly to independent publishers. Our goal is to become top of mind when consumers think of Canadian authors.
Here’s how it works. Authors submit their manuscript and if approved (usually within 24 hours), they upload information about the book, including a picture of the cover, a brief description of the book (which is often the text written on the back cover of the book), up to five sample pages, and the selling price.
When a customer visits the book on our site, they are redirected to purchase directly from the author using the author’s PayPal account. The author (the book seller) packages and ships each order directly to the customer from their inventory of books within 24 hours of notification of a sale. Both printed books and digital books can be sold. This author-based approach keeps costs down and profits up, and we like that the author is involved in the process. The really good news? Authors keep 100% of each transaction. Authors are able to sell books to public libraries, commercial book buyers and retail bookstores.
Quality control. As part of the application process, authors submit their manuscripts (in PDF form) to our administrator who then checks it to ensure that it meets our standards. We are building a community of authors who are committed to quality publishing and do not accept books that wouldn’t look good on the shelf of a local bookstore. This is a wholly subjective test undertaken by our administrator. All books should be professionally edited and contain the elements of a traditionally published book (ISBN, copyright page, title page, etc). Please submit your manuscript as a PDF file, and your book cover as either a PDF or jpeg file. Should a book not meet our criteria we may make recommendations such as hiring a professional cover designer or editor.
FAQs about Direct From The Author
“Who can join?”
Canadian authors are eligible to join DFTA if they are legally allowed to sell their work (ie: they are the copyright holders) and meet our quality standards. Both self-publishing and traditionally published authors are welcome. If a book is for sale posthumously, copyright holders may make it for sale as ‘estate of’, or ‘family of’ the author.
“What kind of books do you sell? Printed books or e-books?”
We sell paperbacks, hard cover books, and ebooks (kindle, epub, PDF). Authors can add value to their sales by offering autographed copies, either for free or for the rate of their choice.
“How do I get my books into the store?”
“Is someone monitoring the quality of the books?”
Yes. We are building a quality author community. We review each submission to ensure that it meets our legal and visual standard. If your book is professionally edited and the cover is good quality, then you should make our purely subjective cut. We make every effort to support Canadian authors and encourage them to produce their best work but retain control over what we feel belongs to the community.
We deny any material that may not comply with Criminal Code of Canada hate propaganda laws. Authors using the service confirm compliance with the Criminal Code of Canada and are solely responsible for the content of their works.
“What does it cost me to sell a book?”
In late August, 2018, we made a significant change to our community. We are no longer acting as the administrator of each transaction. Now authors process payment via their own PayPal account. 100% of each sale is received by the author. We have moved to a set up fee which includes assistance with setting up the direct payment system.
“What do I do when orders come in?”
When a book sells, the author receives email notification including the customer’s shipping address. The author packages the order into an envelope, applies the pre-determined value of pre-paid postage, and pops it into the mail within 24 hours. Authors using DFTA need to commit to shipping within 24 hours.
“What if I need help?”
Direct From The Author has a resource centre that is growing daily. It lists publishing service providers such as editors and designers, and publishing industry contacts. If you are a DIY’er, visit our DFTA Insider’s Guide to learn more about publishing and self-publishing.
“What is book marketing?”
Whether an author is traditionally published or self-published, marketing is an unavoidable aspect of being an author. But not every author is a marketing guru! Authors must actively market their books in order to find the success they are looking for. We help by connecting each other and improving the profile of the community as well as suggesting specific marketing tasks for participating authors to implement on their own. Visit our book marketing pages for more ideas.